The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Wisdom of the Crowds: Creating Value with Blogs and eWoM
Abstract
What happens when a classic tool meets the Internet? This is the question that word of mouth (WOM) marketing faces. Word of mouth marketing as the oldest marketing method was completed by oral communication. But since entering the Internet era, and especially with the advent of Web 2.0, the way people share information is more dependent on hands rather than mouth – that is, through the keyboard, mouse, and smart phones – to affect others easily. This chapter will discuss the blogs and eWoM from the business, technical, social, and political aspects to reveal how eWoM thrives in the age of the Internet.
Related Content
|
Tahani R. K. Bsharat, Fariza Behak, Islam A. Ismail.
© 2023.
10 pages.
|
|
Yousra Banoor Rajabalee.
© 2023.
16 pages.
|
|
Dorothy Cooshna-Naik, Linda Van Laren, Claudia Mitchell.
© 2023.
27 pages.
|
|
Gwendoline Laurissa Chan, Jack Whitehead.
© 2023.
22 pages.
|
|
Zeynep Çetin Köroğlu, Erkan Yüce.
© 2023.
19 pages.
|
|
Erkan Yüce, Zeynep Çetin Köroğlu.
© 2023.
20 pages.
|
|
KS Sastry Musti, Harmony Kuitakwashe Musiyarira.
© 2023.
24 pages.
|
|
|