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Whose TV Is It Anyway?: An Examination of the Shift towards Satellite Television in Zimbabwe
Abstract
The thesis of this chapter is that the rise in popularity of satellite television in Zimbabwe was not mainly driven by the capabilities of the new technology, but by dissatisfaction with Zimbabwe Television (ZTV). The chapter will begin with a discussion that problematises the idea of what constitutes new technology in the African and Zimbabwean contexts. The focus then moves to the content broadcast locally and how a segment of the Zimbabwean population have turned away from ZTV to have their media needs and gratifications met from satellite TV. There is an extended discussion of propaganda and quality of programming, which are hypothesized as the driving factors for satellite TV’s rise in popularity. A discussion of the cultural influences that satellite TV programming has on the Zimbabwean viewing public is included, and the chapter will conclude with some thoughts on the future of satellite television in Zimbabwe if changes in local broadcast TV programming come about.
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