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The Web 2.0 Trend: Implications for the Modern Business

The Web 2.0 Trend: Implications for the Modern Business

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Author(s): Michael Dinger (Clemson University, USA)and Varun Grover (Clemson University, USA)
Copyright: 2010
Pages: 9
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch117

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

This article introduces and describes the use of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to many current generation internet technologies that are characterized by rich media, a dynamic nature, social networking elements and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.

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