The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Web Presence Strategy and Content
Abstract
The purpose of this chapter is to discuss how a small business decides upon its Web presence strategy and then determines what features will make up the content of its Web presence. The Web presence strategy is considered after the overall business strategy has been determined and a SWOT analysis performed (refer previous chapter). First we will examine the Web presence strategy.
Related Content
Rehmat Shah, Rana Yassir Hussain, Hira Irshad.
© 2024.
21 pages.
|
Malik Waqar Ahmed, Haroon Hussain, Hammad Hassan Mirza, Ghulam Ali Bhatti.
© 2024.
17 pages.
|
Burak Nedim Aktaş.
© 2024.
23 pages.
|
Rani Jha, Sidharth Mishra, Avinash Sharma.
© 2024.
15 pages.
|
Tugçe Şimşek, Ahmet Bahadır Şimşek.
© 2024.
25 pages.
|
George Kassar.
© 2024.
15 pages.
|
Andi Cudai Nur, Komal Khalid.
© 2024.
19 pages.
|
|
|