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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Web Presence Strategy and Content

Web Presence Strategy and Content
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Author(s): Stephen Burgess (Victoria University, Australia), Carmine Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School and AIMTech Research Group, UK)
Copyright: 2009
Pages: 28
Source title: Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Source Author(s)/Editor(s): Stephen Burgess (Victoria University, Australia), Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
DOI: 10.4018/978-1-60566-224-4.ch005

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Abstract

The purpose of this chapter is to discuss how a small business decides upon its Web presence strategy and then determines what features will make up the content of its Web presence. The Web presence strategy is considered after the overall business strategy has been determined and a SWOT analysis performed (refer previous chapter). First we will examine the Web presence strategy.

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