Web Presence Governance

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Author(s): Stephen Burgess (Victoria University, Australia), Carmine Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School and AIMTech Research Group, UK)
Copyright: 2009
Pages: 30
Source title: Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Source Author(s)/Editor(s): Stephen Burgess (Victoria University, Australia), Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
DOI: 10.4018/978-1-60566-224-4.ch009

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

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Abstract

The initial idea behind this chapter was to expand on the issue of security, predominantly in relation to ensuring that a small business operator would be confident that not only its own information was protected, but that customer information derived via its Web presence was also safe and secure. However, it seemed more appropriate to expand the discussion in the chapter to how the security associated with a small business Website might fit into an overall business continuity plan and the general governance of a small business, including a discussion of ethical and cultural issues. The purpose of this chapter is not to be a primer on corporate governance and business continuity. However, the chapter does introduce various concepts associated with these areas for the purpose of identifying their importance to the running of the business.

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