Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Web Content Analysis of Online Grocery Shopping Web Sites in India

Web Content Analysis of Online Grocery Shopping Web Sites in India
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Author(s): Tanushri Banerjee (School of Management, Pandit Deendayal Petroleum University, Gandhinagar, India) and Arindam Banerjee (Professor of Marketing, Indian Institute of Management, Ahmedabad, India)
Copyright: 2021
Pages: 14
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch023


View Web Content Analysis of Online Grocery Shopping Web Sites in India on the publisher's website for pricing and purchasing information.


This article evaluates online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts using Rapidminer. In part A, the authors have studied the similarity in content that resides on the grocery shopping web sites. Using unstructured data from homepage of grocery shopping websites and the keywords specified for the web sites, the authors have made an effort to establish a cosine similarity index amongst them. In part B, the authors have analysed the customer reviews from the web sites. Studying the resulting association rules, authors have attempted to identify the attributes that drive customer happiness. In part C, the authors have documented the web traffic metric parameters (attributes) measured by search engine optimization (SEO) tool web sites. Hence, the created a correlation matrix to determine the parameters that are significantly impacting per day revenue for the web sites.

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