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Web-Based Commerce Applications: Adoption and Evaluation
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Author(s): Chad Lin (Curtin University of Technology, Australia), Helen Cripps (Edith Cowan University, Australia)and Yu-An Huang (National Chi Nan University, Taiwan)
Copyright: 2008
Pages: 6
Source title:
Encyclopedia of Internet Technologies and Applications
Source Author(s)/Editor(s): Mario Freire (University of Beira Interior, Portugal)and Manuela Pereira (University of Beira Interior, Portugal)
DOI: 10.4018/978-1-59140-993-9.ch098
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Abstract
The transaction of business via the Web is becoming an imperative for organizations aiming at improving their competitiveness. The Web-based commerce applications allow organizations to access potential customers and suppliers via the Internet. Expected benefits include: expanded marketplaces, potential cost reductions, productivity improvements, customization of products and services, 24-hour trading and information exchange, and management (McIvor & Humphreys, 2004; Raisinghani et al., 2005). This expansion of Web based commerce has led to growing research into the impact of investments made by organisations in this field (Raisinghani et al., 2005).
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