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Walking or Talking, That Is the Question in the Italian Fashion Industry
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Author(s): Cinzia Colapinto (Ca' Foscari University of Venice, Italy), Virginia Breschi (Ca' Foscari University of Venice, Italy)and Marina Genovese (Marchon Eyewear, Italy)
Copyright: 2023
Pages: 12
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch022
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Abstract
Over the past fifty years, businesses and civil society have become increasingly aware of the fundamental role they play in maintaining the well-being of our planet and its inhabitants, to ensure a healthy, ethical, and sustainable environment for present and future generations. Particular prominence in this regard is given to the fashion industry, which is one of the world's most polluting industries and at the center of numerous social scandals. Fashion organizations have begun a path of growth toward a sustainable corporation model. This research aims at exploring how Italian fashion companies fit on a continuum at the extremes of which purely talker and purely walker organizations can be placed. The question this chapter will try to answer is: with reference to corporate social and environmental responsibility, what do companies promise and what do they actually implement? Is there consistency between what is said and what is done?
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