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Visualization of Communication in Some Mobile Phone Directory and Call Log Icons

Visualization of Communication in Some Mobile Phone Directory and Call Log Icons
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Author(s): Ibrahim Esan Olaosun (Obafemi Awolowo University, Nigeria)
Copyright: 2012
Pages: 8
Source title: Computer Engineering: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-61350-456-7.ch410

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Abstract

In contemporary world, visual communication is fast growing in importance. In the internet, computer, digital media, Artificial Intelligent Programming Languages, etc, communication is dominated by visual resources. Most people, particularly in the third-world countries, face some difficulties in understanding this phenomenon of language. This study applies Eco-semiotic theory on the analysis of some mobile phone directory and call log icons. The study indicates that some of these visual codes do not constitute a new/esoteric language but that they are familiar resources appropriated and spray-painted to have novel semantic values. It therefore proposes that the reading and interpretation of mobile phone visual discourse can best be done through dependence on the general community and individuals’ knowledge of natural phenomena and material world from which these codes are generated. The study also indicates that the communication system is limited in its operation only at the primary level of signification and therefore proposes the exploration of both the primary and secondary level of signification so that audience, particularly those who can only read non linguistic signs would be adequately served by the emerging system of communication. On the whole, the study stresses the need for mobile phone technologists to orient their iconic designs towards meeting the needs of the illiterate audience by drawing iconic signs from their eco-semiotic environment.

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