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The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value

The Virtual Community: Building on Social Structure, Relations and Trust to Achieve Value
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Author(s): Urs E. Gattiker (Aalborg University, Denmark), Stefano Perlusz (Aalborg University, Denmark), Kristoffer Bohmann (Aalborg University, Denmark)and Christian Morck Sorensen (Aalborg University, Denmark)
Copyright: 2001
Pages: 25
Source title: Our Virtual World: The Transformation of Work, Play and Life via Technology
Source Author(s)/Editor(s): Laku Chidambaram (University of Oklahoma, USA)and Ilze Zigurs (University at Colorado at Boulder, USA)
DOI: 10.4018/978-1-878289-92-6.ch011

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Abstract

This chapter advances our understanding about a virtual community sponsored by a not-for-profit association and including members from around the world. In particular, this chapter (1) addresses similarities and differences between social and virtual communities, (2) outlines how an inter-routine domain of virtuality and social capital theory may help explain levels of trust, structure, understanding, and free-riding in a virtual community, (3) describes a specific virtual community, its focus and the efforts undertaken to motivate its members, and (4) provides some preliminary data about how this virtual community works on a daily basis in cyberspace.

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