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Do Virtual Communities Have an Effect on the Social Network of Cancer Patients?: Empirical Insights from Germany
Abstract
This chapter presents the results of a study that investigates the determinants and effects of virtual communities on the development of social relationships within the social network of cancer patients. Influencing factors on the formation of virtual relationships and their effect in the form of social assistance are researched. Following an explorative approach, it is examined whether online communities meet their theoretical potential to provide an environment where social relationships can be established that help cancer patients to cope with their situation. The study shows that virtual relationships for patients are established in VCs and play an important role in meeting patients’ social needs. Important determinants for the formation of virtual relationships within virtual communities for patients are general internet usage intensity (active posting vs. lurking) and the perceived disadvantages of CMC. We also found that virtual relationships have a strong effect on virtual support of patients; more than 61% of the variance of perceived social assistance of cancer patients was explained by cancer-related VCs. Emotional support and information exchange delivered through these virtual relationships may help patients to better cope with their illness. Deduced from these results, recommendations for patients using online communities and providers administrating online communities are outlined.
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