The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Virtual Communities and Social Networking in Franchising
Abstract
Franchising has been a popular approach to growing a business. Its popularity continues to increase, as we witness an emergence of a new business model Netchising or Online-to-Offline, combining the Internet for global demand-and-supply, virtual communities, and social networking processes and the international franchising arrangement for local responsiveness. In this article, we show that building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and proven working knowledge is the foundation of the “family” relationship. Specifically, we discuss the process of how to make big data and business analytics meaningful for virtual communities and social networking in franchising. The process consists of business challenges, data foundation, analytics implementation, insights, execution and measurements, distributed knowledge, and innovation.
Related Content
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
Shikha Mittal.
© 2024.
21 pages.
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|