The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Viral Content in Event Management of Hospitality and Socio-Cultural Activities
Abstract
This chapter examines the determinants of the formation of viral content in the event management of hospitality entities and socio-cultural activities. The methodology covers the assessment of the popularity and potential impact of social networks on marketing and practical opportunities of hospitality entities and socio-cultural activities. The modeling method was applied to create a reference model of the credibility strategy of impression marketing. In the process of forming authenticity and emotional involvement of customers, the technological road map method, which is based on brand marketing approaches, was applied. In addition, the analysis of the involvement of users of social networks was investigated. The selection of key indicators for evaluating the effectiveness of real content and an in-depth review of modern technologies and trends in its creation empirically contributed to the modeling of the strategy of creating real content in the field of event management of hospitality entities and socio-cultural activities.
Related Content
|
Andi Asrifan, T. Syamsu, Eka Apriani, K. J. Vargheese, Rustam Efendy Rasyid, Mohammed H. Alaqad.
© 2025.
30 pages.
|
|
S. Lakshmana Chari, Atul Singla, Q. Mohammed, G. Ananda Rao, Y Krishna Bargavi.
© 2025.
18 pages.
|
|
D. Rajani, Amit Dutt, A. Abood, M. Mahenderreddy, E. Poornima.
© 2025.
18 pages.
|
|
M. Siva Swetha Reddy, Ginni Nijhawan, K. Adnan, Muhammed Anaz Khan, Prasanna Lakshmi.
© 2025.
14 pages.
|
|
Praven Kumar, Navdeep Singh, S. Ahmed, G Ananda Rao, Yalla Jeevan Nagendra Kumar.
© 2025.
18 pages.
|
|
K. Laxmi Narayanamma, Amandeep Nagpal, K. Adnan, M. Mahenderreddy, K. Butchi Raju.
© 2025.
18 pages.
|
|
K. Laxmi Narayanamma, C. Praveen Kumar, Navdeep Singh, S. Ahmed, Amrita Saha, P. Gopalakrishna.
© 2025.
20 pages.
|
|
|