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Viral Art Matters: Using Web-Based Artwork to Fortify Academic Efforts
Abstract
Over the last two decades, an impactful phenomenon called virality (i.e., when content circulates via internet among an increasingly broad audience at an exponentially rapid rate) has developed. Not all information achieves virality, so the phenomenon invites reflection. Yet, the academic literature on viral artwork is quite sparse. This chapter helps fill a gap in the literature by demonstrating the academic significance of viral art through comparative analysis of three cases where web-based artworks went viral: Ten Hours of Princess Leia walking in NYC, New Beginnings, and McKayla Is Not Impressed. The author argues that viral art merits rigorous study because doing so could, first, augment existing research on other topics; second, fortify philosophy of art investigations; and third, establish aesthetic principles to guide audience engagement with viral artwork.
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