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Value Creation in Mobile Operating Systems
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Author(s): Sander Myint Shwe (Nanyang Technological University, Singapore), Gao Xiuqing (Nanyang Technological University, Singapore)and Katherine Chia (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 11
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch016
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Abstract
Mobile OS embedded in mobile devices, such as smartphones, enables users to receive ever more mobility, flexibility and convenience. Value creation of mobile OS, regarded as the interaction between the business owners and users, not only bears the responsibility to create value for users, but also needs to achieve business owner’s economic success. Various business models are created for the purpose of analyzing and improving value creation on behalf of both users and the value creators. One generic model of Osterwalder, Pigneur & Tucci (2005) is to explore the value creation by mobile OS. This chapter covers the general content and the objective of mobile OS as well as the specific design principles and value creation of two significant examples from Apple iPhone OS and Android OS.
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