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Using Network Analysis for Understanding How Decisions are Made
Abstract
Network analysis, a body of research that concentrates on the social networks that connect actors in society, has been found to have many applications in areas where researchers struggle to understand the complex workings of organisations (Nohria, 1992). Social network analysis (SNA) acknowledges that individuals are characterised just as much by their relationships with one another (which is often neglected in traditional research) as by their specific attributes (Knoke & Kuklinski, 1982) and that, beyond individuals, society itself is made of networks (Kilduff & Tsai, 2003). It is the study of the relationships between actors and between clusters of actors in organisations and in society that has been labeled network analysis. These high level observations about network analysis indicate that this orientation has great potential for the study of how managers, groups of managers, and organisations make decisions, following processes that unfold over long periods of time and that are sometimes very hard to fully comprehend without reference to a network approach. This article proposes to investigate the potential application of network analysis to the study of individual and organizational decision making and to leverage its strengths for the design and development of better decision aids.
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