The Uses and Gratifications of Broadband Internet

View Sample PDF

Author(s): Karianne Vermaas (Utrecht University, The Netherlands, and Dialogic innovatie & interactie, The Netherlands)and Lidwien van de Wijngaert (Utrecht University, The Netherlands)
Copyright: 2008
Pages: 13
Source title: Handbook of Research on Global Diffusion of Broadband Data Transmission
Source Author(s)/Editor(s): Yogesh K. Dwivedi (Swansea University, UK), Anastasia Papazafeiropoulou (Brunel University, UK)and Jyoti Choudrie (University of Hertfordshire, UK )
DOI: 10.4018/978-1-59904-851-2.ch023

Keywords: Engineering Science Reference / Global Information Technology / Media & Communications / Telecommunications

Purchase

View The Uses and Gratifications of Broadband Internet on the publisher's website for pricing and purchasing information.

Abstract

The objective of the study in this chapter is to identify a small number of relatively homogeneous groups of Dutch Internet users (both broadband and narrowband), based on their usage pattern. Using individual and behavioral characteristics, we further investigate the nature of the different groups. The Uses and Gratifications approach is employed as a starting point for an online questionnaire (N=2404) that was conducted. Cluster-analysis and logistic regression were used for data analysis. We were able to identify five clusters of different Internet users based on patterns of behavior. Results show that the Internet users in our sample consist of a large group that more or less conducts the same online activities. Results also show that narrowband and wideband users differ in their Internet behavior.

The IRMA Community

Research IRM

The Uses and Gratifications of Broadband Internet

Purchase

Abstract

Related Content

IRMA Sponsors