User Behaviors and Knowledge Exchange in Health Infomediary

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Author(s): Dobin Yim (The George Washington University, USA), Jiban Khuntia (University of Colorado, Denver, USA)and Young Anna Argyris (Michigan State University, USA)
Copyright: 2018
Pages: 21
Source title: Handbook of Research on Emerging Perspectives on Healthcare Information Systems and Informatics
Source Author(s)/Editor(s): Joseph Tan (McMaster University, Canada)
DOI: 10.4018/978-1-5225-5460-8.ch009

Keywords: Health Information Systems / Healthcare Administration / Medical Information Science Reference / Medicine & Healthcare

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Abstract

Online health infomediaries have the objective of knowledge exchange between participants. Visitor contribution is an important factor for the success of the infomediaries. Providers engaged with infomediaries need visitor identification for reputational incentives. However, identification or classification of visitors in online health infomediaries is sparse in literature. This chapter proposes two dimensions of participation, the intention and intensity levels of visitors, to conceptualize four user categories: community supporters, experiencer providers, knowledge questors, and expertise contributors. The authors validate these categories using a unique large data set collected from a health infomediary for cosmetic surgery, and consisting of 162,598 observed activities of 44,350 visitors, at different participation levels in the year 2012-13. They use cluster analysis to describe similarities and differences among the four user categories. Practice implications are discussed.

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User Behaviors and Knowledge Exchange in Health Infomediary

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