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User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse

User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse
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Author(s): Ree Chan Ho (Taylor's University, Malaysia)and Bee Lian Song (Asia Pacific University of Technology and Innovation, Malaysia)
Copyright: 2023
Pages: 19
Source title: Strategies and Opportunities for Technology in the Metaverse World
Source Author(s)/Editor(s): P.C. Lai (University of Malaya, Malaysia)
DOI: 10.4018/978-1-6684-5732-0.ch005

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Abstract

The growth of the metaverse is an imminent phenomenon for the world to tap its economic opportunities. Non-fungible token (NFT) is the choice of a new form of financial technology in metaverse to authenticate digital asset ownership. The objective of this study was to examine the impacts of NFT on the metaverse communities. Based on the unified theory of acceptance and use of technology model, the sample was financial users in the metaverse who are familiar with NFT. The findings validated that UTAUT constructs influence the intention to use NFT payments. Also, self-efficacy was confirmed as the antecedent to explain the need for managing the processes while payments were made. This study provides an understanding of the use of NFT by examining the theoretical aspect of the current usage scenario in the metaverse. Furthermore, the required personal ability of the users in determining the benefits of NFT offers practical consideration for wider adoption. Hence, it contributes to the research on the behavioral finance aspect of NFT usage.

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