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Usage of ICT Tools in New Product Development: Creating User-Involvement
Abstract
Involvement of users in new product development is needed more than ever due to the technological and the social progression in recent years. Usage of ICT tools is one approach forwarded in literature discussing user-involvement. This chapter explores the antecedents of ICT usage in NPD. We utilize five groups of factors: innovative climate, strategic emphasis on ICT tools, ICT champions, competencies and performance expectations. To this end three case studies were conducted. The case findings demonstrate that the most significant antecedents for sustained user-involvement in NPD with ICT tools are strategic emphasis, competencies and the type of ICT champion.
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