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Unveiling AI Adoption in Higher Education: Perspective of Gen Y Faculty in an Emerging Economy
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Author(s): Muhaiminul Islam (University of Dhaka, Bangladesh)and Saiful Islam (University of Dhaka, Bangladesh)
Copyright: 2025
Pages: 22
Source title:
Bridging Global Divides for Transnational Higher Education in the AI Era
Source Author(s)/Editor(s): Fawad Naseer (Beaconhouse International College, Pakistan), Cheryl Yu (Jimmy Choo Academy, UK), Rhytheema Dulloo (Hindustan Institute of Technology and Science, India), Munshi Muhammad Abdul Kader Jilani (Bangladesh Institute of Governance and Management, University of Dhaka, Bangladesh)and Momina Shaheen (University of Roehampton, UK)
DOI: 10.4018/979-8-3693-7016-2.ch016
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Abstract
This study aims to examine Gen Y faculty's attitudes and behaviors towards AI-enabled educational tools for improving student learning in higher education, specifically in emerging economies. Integrating three notable theories of technology adoptions, this study employs a quantitative approach using a cross-sectional survey. A total of 246 responses is collected using a purposive sampling strategy targeted at Gen Y faculty (born between 1981 and 1994) currently teaching at various Bangladeshi universities. Data is analyzed using partial least squares structural equation modeling (PLS-SEM). The results corroborate that the PE and EE have a considerable impact on the PU and PEU, respectively, which in turn favorably influences a positive attitude about adopting the AI-enabled tools. This attitude toward using AI-enabled tools and perceived behavioral control is found to positively influence the faculty's intention to adopt AI-powered educational tools in their teaching and academic activities. These findings offer several theoretical and practical contributions.
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