IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Unleashing Sustainable Development and Adopting Green Entrepreneurship Practices: Projecting Consumer Protection in the Era of Green Washing

Unleashing Sustainable Development and Adopting Green Entrepreneurship Practices: Projecting Consumer Protection in the Era of Green Washing
View Sample PDF
Author(s): Bhupinder Singh (Sharda University, India), Saurabh Chandra (Bennett University, Greater Noida, India)and Christian Kaunert (Dublin City University, Ireland & University of South Wales, UK)
Copyright: 2026
Pages: 24
Source title: Incentives and Benefits for Adopting Green Entrepreneurship Practices
Source Author(s)/Editor(s): Preeti Mehra (Campbell College, Canada)and Pawan Kumar (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-9306-2.ch014

Purchase


Abstract

As ever more consumers today are concerned about the global impact of their purchases, “green-washing” has mushroomed as a wider phenomenon. This type of thing not only misdirects people but also belittles the real requires coming to environmental sustainability. There are laws and regulations in place to protect the rights of consumers, as well as ensure market transparency. It shows that the battle against greenwashing demands collaboration on the part of all stakeholders, from policy-makers to companies and civil society organisations. The necessity of media campaigns, third-party certifications and industry-level sustainability standards in terms of transparency/accountability are hereby reaffirmed. In this chapter I am interested in the strategy that depends on a certain amount of legal reform with respect to green washing occurring by focusing on consumer protection law, through a judicial enforcement lens.

Related Content

Razia Nagina. © 2026. 36 pages.
Muhammad Usman Tariq. © 2026. 28 pages.
Kaoutar Machtoune, Nouha Belmahi, Salma El Ghouli, Maroua Barha, Redouane Kaiss, Yassine Mouniane, Luminita Diaconu, Abdellah Derkaoui, Abdeslam Farahi, Fatima Charef. © 2026. 14 pages.
Bassam Samir Al-Romeedy, Amrik Singh. © 2026. 26 pages.
Animesh Kumar Sharma, Rahul Sharma. © 2026. 30 pages.
Dijana Štrbac, Lazar Živković. © 2026. 34 pages.
Anitha Mani, Geetha Manoharan. © 2026. 22 pages.
Body Bottom