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Universal Lessons in Strategic Pivots: Case Studies on Entrepreneurial Decision Making

Universal Lessons in Strategic Pivots: Case Studies on Entrepreneurial Decision Making
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Author(s): Mythili Kolluru (College of Banking and Financial Studies, Muscat, Oman)
Copyright: 2025
Pages: 24
Source title: Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Source Author(s)/Editor(s): Ponmalar N. Alagappar (Universiti Malaya, Malaysia)and Ramakrishna Yanamandra (Skyline University College, UAE)
DOI: 10.4018/979-8-3693-9261-4.ch022

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Abstract

The edited book chapter employs a multiple case study approach to investigate strategic pivots integrating strategic thinking and entrepreneurial decision-making among PayPal, Nintendo, Twitter, and YouTube. The author has used metrics to evaluate the performance of four companies' strategic pivots, to compare and contrast the businesses, and to identify commonalities among the strategic pivots. The study shares insights into the early-stage entrepreneurs' strategic reorientation and allocation of resources. The findings reveal that the strategic pivot was significantly needed due to market conditions or technological changes. Only alert entrepreneurs who can identify and seize the opportunities in the environment can pivot. All four companies had a culture of innovation and employee empowerment that enabled the strategic pivot. The study has led to a paradigm that combines strategic thinking, strategic management, and entrepreneurial decision-making to comprehend pivot choices.

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