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Understanding Tourist Perceptions and Expectations During Pandemic Through Social Media Big Data

Understanding Tourist Perceptions and Expectations During Pandemic Through Social Media Big Data
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Author(s): Ibrahim Sabuncu (Yalova University, Turkey)
Copyright: 2021
Pages: 21
Source title: Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
Source Author(s)/Editor(s): Mahmut Demir (Isparta University of Applied Sciences, Turkey), Ali Dalgıç (Isparta University of Applied Sciences, Turkey)and Fatma Doğanay Ergen (Isparta University of Applied Sciences, Turkey)
DOI: 10.4018/978-1-7998-8231-2.ch016

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Abstract

This chapter describes social media's role in understanding the impact of the COVID-19 pandemic on the tourism industry. At first, collecting large amounts of unstructured data from tourism-related digital media, social media, and search engines is explained. Then how these data can be analysed with artificial intelligence and machine learning-based sentiment analysis, content analysis, and topic modelling algorithms is described based on similar studies in the literature. Finally, how the collected data can be used to understand tourists' positive and negative experiences in the pandemic and determine their expectations from tourism enterprises, tourism-related public institutions, and government officials is expressed. Consequently, this chapter summarises how the digital world's big data resources can be used to extract knowledge about tourism during the pandemic.

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