Understanding Market Complexities

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Copyright: 2012
Pages: 31
Source title: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-4666-0969-3.ch001

Keywords: Business & Management / Business Information Systems / Business Science Reference / Decision Support Systems

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Abstract

This chapter addresses various market and competitive environments faced by the firms in the marketplace. The discussions are woven around the uncertainty of markets and diversity of firms to sustain competition. It is argued that a company can outmaneuver the competitors by acquiring market oriented skills and restructuring the business growth in one or more business arenas. The competition theories have been critically examined in reference to various functional dimensions of firms doing business in a marketplace that pose the threats of non-price competitions towards the differentiation in product and quality. The discussions in this chapter describe the broad, strategic issues that trigger uncertainties and complexities in business and demand shifts in the strategic issues a firm that faces across different markets.

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