Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Explanatory Study of a Customer Relationship Management Application

View Sample PDF

Author(s): John D. Wells (Washington State University, USA)and Traci J. Hess (Washington State University, USA)
Copyright: 2008
Pages: 16
Source title: Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59904-951-9.ch129

Keywords: Data Mining and Databases / Data Warehousing / Information Science Reference / Library & Information Science

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Many businesses have made or are making significant investments in data warehouses that reportedly support a myriad of decision support systems (DSS). Due to the newness of data warehousing and related DSS (DW-DSS), the nature of the decision support provided to DW-DSS users and the related impact on decision performance have not been investigated in an applied setting. An explanatory case study was undertaken at a financial services organization that implemented a particular type of DW-DSS, a Customer Relationship Management (CRM) system. The DSS-decision performance model has provided some theoretical guidance for this exploration. The case study results show that the decision-making support provided by these systems is limited and that an extended version of the DSS-decision performance model may better describe the factors that influence individual decision-making performance.

The IRMA Community

Research IRM

Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Explanatory Study of a Customer Relationship Management Application

Purchase

Abstract

Related Content

IRMA Sponsors