The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Understanding Customers' Intentions to Use Digital Dental Health Services: An Expanded Technology Acceptance Model
Abstract
This study extends the technology acceptance model (TAM) by integrating additional variables—attitudes and social media influence—to explore the factors affecting customers' intentions to use digital dental health services in Algeria. Utilizing a convenience sampling method, the research gathered 136 valid responses through a structured questionnaire. The analysis revealed that customers' intentions are significantly influenced by four key factors: perceived ease of use, perceived usefulness, attitudes, and social media. These findings underscore the importance of not only technological perceptions but also social and psychological elements in promoting the adoption of digital dental care. The study contributes to a deeper understanding of customer behavior in the context of digital health services, offering valuable insights for practitioners and policymakers aiming to enhance the acceptance of such innovations.
Related Content
|
Robert B. Kerstein.
© 2025.
106 pages.
|
|
Sarah Qadeer.
© 2025.
80 pages.
|
|
Bernd Koos, Robert B. Kerstein.
© 2025.
90 pages.
|
|
Robert Podoloff, Mike Harty.
© 2025.
136 pages.
|
|
Mark Piper.
© 2025.
150 pages.
|
|
Diego F. Tatis.
© 2025.
198 pages.
|
|
John Radke.
© 2025.
114 pages.
|
|
|