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Understanding Artificial Intelligence and Its Role in Branding
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Author(s): P. Selvakumar (Department of Science and Humanities, Nehru Institute of Technology, India), D. Gnanaprakasam (Dr. Mahalingam College of Engineering and Technology, India), Sushma Gudivada (CVR College of Engineering, India), Sujay Mugaloremutt Jayadeva (JSS Academy of Higher Education and Research, India)and Manjunath T. C. (Rajarajeswari College of Engineering, India)
Copyright: 2025
Pages: 26
Source title:
Strategic Brand Management in the Age of AI and Disruption
Source Author(s)/Editor(s): Zahid Hussain (Khadim Ali Shah Institute of Technology, Karachi, Pakistan), Mohamad-Noor Salehhuddin Sharipudin (Universiti Putra Malaysia, Malaysia), Ahmad Albattat (Management and Science University, Malaysia)and Arman Khan (Shaheed Benazir Bhutto University, Pakistan)
DOI: 10.4018/979-8-3693-9461-8.ch002
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Abstract
This proactive approach helps brands stay ahead of market trends and respond more effectively to changes in consumer preferences.AI-driven content creation is transforming how brands develop and deliver their messaging. Natural Language Processing (NLP) and Generative AI models can automate the creation of written content, such as social media posts, blog articles, and email campaigns. These AI tools can generate content that aligns with a brand's tone and style while optimizing for engagement and relevance. For instance, AI can analyze past successful content to identify key elements that resonate with audiences and use this information to create new, impactful content. This capability not only streamlines content production but also ensures that messaging remains consistent and effective across various platforms.Customer service and engagement have also been significantly enhanced, 24/7 support to customers, handling inquiries, resolving issues, and guiding users through processes.
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