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Ubiquitous Self: From Self-Portrait to Selfie

Ubiquitous Self: From Self-Portrait to Selfie
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Author(s): Giorgio Cipolletta (University of Macerata, Italy)
Copyright: 2020
Pages: 23
Source title: Virtual and Augmented Reality in Education, Art, and Museums
Source Author(s)/Editor(s): Giuliana Guazzaroni (Università Politecnica delle Marche, Italy) and Anitha S. Pillai (Hindustan Institute of Technology and Science, India)
DOI: 10.4018/978-1-7998-1796-3.ch006


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In 2013, the Oxford Dictionaries announced “selfie” as the word of the year. The dictionary defined it as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” Selfies are also a complex form of social interaction, an emerging aesthetics, thus having an irrevocable impact on self-portraiture. All visual culture revolves around the body and the body par excellence is the face. The 21st century portrait represents a kind of black mirror where we project ourselves into a kind of blindness. Mask and face are confused by an omnipresent multividuality in which the shield reveals itself and reveals other possible worlds. The face-mask melts in between Real and Virtual and the self becomes augmented.

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