The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Two-Way Interaction Feature of Social Media Tools: The Twitter Example
Abstract
The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.
Related Content
|
Joana Balça, Beatriz Casais.
© 2021.
13 pages.
|
|
Hande Emin Benli.
© 2021.
19 pages.
|
|
Erman Benli.
© 2021.
13 pages.
|
|
Mikail Boz.
© 2021.
16 pages.
|
|
S. S. M. Sadrul Huda, Afsana Akhtar, Md. Humayun Kabir, Omar Faruq.
© 2021.
38 pages.
|
|
Derya Nacaroğlu.
© 2021.
20 pages.
|
|
Pelin Ozgen, Amir Behrad Mahmoudian.
© 2021.
12 pages.
|
|
|