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Turning a Crisis Into an Opportunity: Innovation During the Pandemic

Turning a Crisis Into an Opportunity: Innovation During the Pandemic
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Author(s): Francesca Bonetti (London College of Fashion, UK) and Alessandra Vecchi (London College of Fashion, UK)
Copyright: 2022
Pages: 16
Source title: Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations
Source Author(s)/Editor(s): Ana Pego (Nova University of Lisbon, Portugal)
DOI: 10.4018/978-1-6684-6762-6.ch019

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Abstract

The impact of the COVID-19 pandemic has not been uniform across industries. In some, we have witnessed a remarkable degree of innovation which has seen the establishment of a vast array of business models. By contrast, in others innovation has been rather slack. These conflicting trends raise the questions of whether the COVID-19 pandemic has accelerated the demise of certain industries or hastened the emergence of others. By coupling the crisis management literature with organizational learning theory and by relying on 23 in-depth interviews, the chapter provides a taxonomy of the various types of innovation responses to the existing crisis and disruption. The taxonomy is instrumental to gain a better understanding of how companies across countries and industry sectors respond to disruption by innovating and the valuable lessons that can be drawn from this experience.

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