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Trust in Technology: A Status Value Approach to Understanding Technology Adoption
Abstract
The notion of trust in technology has recently flourished through translating what researchers know about interpersonal trust into the realm of technology. What has been missing from this movement is a sociological perspective on trust in technology, an understanding of how the social and cultural framework in which one is embedded can shape outcomes like trust. To fill this void, the author develops a framework for understanding how these macrostructures can become imported into the local context (e.g., the workplace) to influence trust in technology. Specifically, this framework takes a status value approach (Berger & Fisek, 2006) to explain how the status of social actors (e.g., people, organizations) can transfer to the technologies to which they are associated and be used as a basis for trust. The author focuses the discussion of this theory around implications for technology adoption and offers suggestions for future applications of the theory in other domains.
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