Trust Management Models for Digital Identities

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Author(s): Prasann Pradhan (Computer Science & Enginering Department, Shri Venkateshwara University, India)and Vikas Kumar (Sharda University, India)
Copyright: 2018
Pages: 27
Source title: Operations and Service Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3909-4.ch007

Keywords: Business & Management / Business Science Reference / Management Science / Operations and Service Management

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Abstract

Trust is an essential requirement to transact in the digital environment. Digital identity proves a user's presence, whereas the trust proves the standing and worthiness. Trust management can establish and verify the trust to give rise to new outcomes for online transactions such as increased perception towards buying and selling the goods and services, increased retention and loyalty, increased reputation and so on. This paper presents the need and significance of trust management in the digital environment, along with the various models and techniques available to manage the trust. A comparative analysis has been presented for the available models. The work has a lot of importance, considering the large scale proliferation of the digital environment as well as the electronic businesses.

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