Trust in E-Commerce: Risk and Trust Building

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Author(s): Loong Wong (University of Canberra, Australia)
Copyright: 2008
Pages: 18
Source title: Computer-Mediated Relationships and Trust: Managerial and Organizational Effects
Source Author(s)/Editor(s): Linda L. Brennan (Mercer University, USA)and Victoria E. Johnson (Georgia Gwinnett College, USA)
DOI: 10.4018/978-1-59904-495-8.ch012

Keywords: Computer-Mediated Communication / Information Science Reference / Media & Communications / Social Computing

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Abstract

This chapter examines the importance of trust in business-to-consumer e-commerce. The author explores the issue of trust in the development and implementation of e-commerce and focuses on the context and role of users and consumer in transactions. The author contends that trust is more than a technical consideration and emphasizes the non-technical components such as community, identity and experiences and their relevance to e-commerce.

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