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Trends in Hospitality and the Leisure Industry: How Social Welfare and Spending Power Influence Holiday Trends
Abstract
Trends in hospitality in the leisure industry always have been strongly linked with family welfare indicators. In addition, economical, emotional, and sometimes state-enforced restrictions are diminishing in exchange for more freedom of choice in holiday destinations and activities. This chapter describes the characteristics of trends and trend development in Europe versus upcoming countries. Five trends are discussed: sustainability, glamping, wellness, well-being, and the need for adjustment of hospitality offer to the Chinese market. In the next five to ten years, the hospitality and leisure industry will have to come up with more innovative high quality service offers. Their offer will have to at least satisfy, but hopefully exceed, expectations of a large number of international travelers with a good holiday budget in search for more unique individual travel and leisure experiences.
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