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Trends in Hospitality and the Leisure Industry: How Social Welfare and Spending Power Influence Holiday Trends

Trends in Hospitality and the Leisure Industry: How Social Welfare and Spending Power Influence Holiday Trends
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Author(s): Liesbeth van der Linden (M2Leisure Asia, China)
Copyright: 2015
Pages: 15
Source title: Educational Strategies for the Next Generation Leaders in Hotel Management
Source Author(s)/Editor(s): Jiuguang Feng (Les Roches Jin Jiang International Hotel Management College, China), Sacha Stocklin (Les Roches Jin Jiang International Hotel Management College, China)and Wei Wang (Foreign Languages College, Shanghai Normal University, China)
DOI: 10.4018/978-1-4666-8565-9.ch001

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Abstract

Trends in hospitality in the leisure industry always have been strongly linked with family welfare indicators. In addition, economical, emotional, and sometimes state-enforced restrictions are diminishing in exchange for more freedom of choice in holiday destinations and activities. This chapter describes the characteristics of trends and trend development in Europe versus upcoming countries. Five trends are discussed: sustainability, glamping, wellness, well-being, and the need for adjustment of hospitality offer to the Chinese market. In the next five to ten years, the hospitality and leisure industry will have to come up with more innovative high quality service offers. Their offer will have to at least satisfy, but hopefully exceed, expectations of a large number of international travelers with a good holiday budget in search for more unique individual travel and leisure experiences.

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