Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Traversal Pattern Mining in Web Usage Data

Traversal Pattern Mining in Web Usage Data
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Author(s): Jenq-Foung (J.F.) Yao (Georgia College & State University, USA) and Yongqiao Xiao (SAS Co., USA)
Copyright: 2005
Pages: 4
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch508


View Traversal Pattern Mining in Web Usage Data on the publisher's website for pricing and purchasing information.


Web usage mining is designed to discover useful patterns in Web usage data, i.e., Web logs. Web logs record the user’s browsing of a Web site, and the patterns provide useful information about the user’s browsing behavior. Such patterns can be used for Web design, improving Web server performance, personalization, etc.

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