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Travel Instagramability: A Way of Choosing a Destination?

Travel Instagramability: A Way of Choosing a Destination?
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Author(s): Cecília Avelino Barbosa (Université Lyon 2, France), Marina Magalhães (ICNOVA, NOVA University of Lisbon, Portugal)and Maria Rita Nunes (Polytechnic Institute of Tomar, Portugal)
Copyright: 2022
Pages: 18
Source title: Research Anthology on Social Media Advertising and Building Consumer Relationships
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6287-4.ch038

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Abstract

Digital technologies enabled the emergence of ever-broader networks of connection, communication, and sharing between users across the globe, forging new cultural, social, political, and economic scenarios. This chapter aims to investigate this transformation in the perspective of tourism communication, through a reflection on the impacts of new media on the relationship between consumers and the choice of their tourism destinations. For this, it proposes a literature review on the reconfiguration of tourism communication in the culture of participation. It develops an empirical analysis of the content among the most followed digital influencers' profiles and those with greater engagement in Portugal.

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