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Translanguaging and Negotiation of Ethnicity: Reproduction of Hegemonic Structures in Communication Media
Abstract
We shall be examining how the linguistic practices interact with these new communication technologies. By emphasizing on the centrality of language in mediating social interactions, we argue that post-traditional discourse fails to extricate itself from cultural hegemony due to global trends that favor the hegemonic languages as well as the ingrained habitus1 that predisposes Kenyans to reproduce linguistics structures inspired by the discourse of power of hierarchy of languages in the linguistic marketplace. Our discussion opens with a brief overview of the place of language in a technological world.
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