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Transforming Fashion: Creating Value and Sustainability through Circular Models
Abstract
As environmental challenges and resource scarcity grow, the fashion industry needs to move away from its traditional “take, make, dispose” approach. This linear model has caused major environmental harm, waste, and overuse of resources. The solution lies in circular fashion, a concept that focuses on sustainability by rethinking the entire lifecycle of products from design to disposal. This chapter will explore real-world examples of brands successfully adopting circular models, highlight emerging trends like digital fashion and blockchain for transparency, and discuss how consumer behavior is driving demand for sustainable products. It will also look at the economic benefits, including cost savings and new market opportunities. Despite the benefits, the shift to circular fashion faces challenges such as logistical issues, consumer awareness, and scalability. The chapter will offer insights on overcoming these obstacles. In the final analysis, it will provide a roadmap for fashion brands to embrace circularity, reduce their environmental footprint, and build a sustainable future.
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