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Transforming Consumer Interaction Through Digital Twins and Metaverse in Industry 5.0
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Author(s): Jose De Jesus Reyes-Sánchez (TECNM Instituto Tecnologico Superior De Fresnillo, Mexico), Jannet Maricela Barrientos Luján (TECNM Instituto Tecnologico Superior De Fresnillo, Mexico), Mario Alberto García-Camacho (TECNM Instituto Tecnologico Superior De Fresnillo, Mexico), Hugo Jimenez Alvarez (TECNM Instituto Tecnologico Superior de Fresnillo, Mexico), Johana Paola Reyes-Davalos (TECNM Instituto Tecnologico Superior de Fresnillo, Mexico)and Ana Perla Caldera Burgos (TECNM Instituto Tecnológico Superior de Jerez, Mexico)
Copyright: 2026
Pages: 32
Source title:
Revolutionizing Consumer Experience With Digital Twins and the Metaverse
Source Author(s)/Editor(s): Brij B. Gupta (Asia University, Taichung, Taiwan & VIZJA University, Warsaw, Poland)and Yuk Ming Tang (Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China)
DOI: 10.4018/979-8-3373-4541-3.ch001
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Abstract
This study explores how the convergence between digital twins, metaversal platforms, and immersive technologies is transforming consumer interaction in the context of Industry 5.0. From a human-centric perspective, the ethical, technical, and organizational challenges that arise when integrating biometric signals, XR environments, and business models based on affective data are analyzed. The paper examines the need for dynamic organizational capabilities that orchestrate hyper-personalized experiences without compromising privacy, sustainability, or equity. Through a qualitative approach, tensions between innovation, algorithmic governance and ethical design are identified, proposing a conceptual framework to maximize the experiential and symbolic value of the consumer in advanced socio-technical environments.
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