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Transforming Business in the Digital Age Using Artificial Intelligence (AI)
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Author(s): Hassan Iftikhar (University of Faisalabad, Pakistan), Ahsan Riaz (Government College University, Faisalabad, Pakistan), Nadeem Nazir (Government College University, Faisalabad, Pakistan), Sadaf Noreen (The University of Lahore, Pakistan)and Marium Azad Khan (National University of Modern Languages, Pakistan)
Copyright: 2025
Pages: 22
Source title:
Algorithmic Training, Future Markets, and Big Data for Finance Digitalization
Source Author(s)/Editor(s): Hamad Raza (Lyallpur Business School, Government College University, Faisalabad, Pakistan
), Ahsan Riaz (Lyallpur Business School, Government College University, Faisalabad, Pakistan
), Nimra Riaz (Department of Management Science, Riphah International University, Faisalabad, Pakistan
)and Suresh Ramakrishnan (Faculty of Management, Universiti Teknologi Malaysia, Malaysia)
DOI: 10.4018/979-8-3693-6386-7.ch007
Purchase
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Abstract
In the age, rapid technological advancements, businesses are worldwide increasingly complex digital landscape. This chapter exploring the impact of technology on strategies necessary for success in this dynamic environment. This chapter begins by examining the evolution of digital technologies and their influence across industries, from e-commerce to social media. The chapter illuminates the role of data in digital business emphasizing its significance in decision making process. It illuminates the challenges and opportunities with data management and privacy concerns of consumer information. The chapter explores emerging trends such as Artificial Intelligence, illuminating their potential to revolutionize business operations and unlock new opportunities for growth. It highlights the importance of embracing innovation and develop cultural experimentation to take advantage from this technology effectively. The chapter explores digital transformation is mandatory for traditional business to grow in dynamic environment in an efficient manner.
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