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Transformative Learning in Higher Education: Unveiling the Impact of Innovative Teaching Strategies Through the Games of Marketing
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Author(s): Tamara Guerrero Gómez (Universidad de Granada, Spain), Juan Miguel Alcántara Pilar (Universidad de Granada, Spain), Álvaro J Rojas Lamorena (Universidad de Granada, Spain)and Eugenia Rodríguez López (Universidad de Granada, Spain)
Copyright: 2025
Pages: 32
Source title:
Game-Based Education Approaches to Inclusive Business Management
Source Author(s)/Editor(s): Giuseppe Modarelli (University of Turin, Italy), Christian Rainero (University of Turin, Italy)and Stefano Amelio (University of Insubria, Italy)
DOI: 10.4018/979-8-3693-1172-1.ch007
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Abstract
Higher education is undergoing a transformation towards student-centered approaches, moving away from traditional methods to embrace innovative methodologies that encourage active student participation in learning. This chapter explores the benefits of adopting non-conventional teaching methodologies to enhance student engagement and socialization across various subjects, as well as their acquisition of relevant knowledge and skills. A specific activity within the “Games of Marketing” project is detailed, which has been implemented over five academic years with high student approval. In summary, this chapter highlights the shift towards student-centered learning in higher education and the exploration of innovative teaching methodologies through the “Games of Marketing” project. It emphasizes the project's adaptability, its impact on student engagement, and its potential to enhance learning outcomes across diverse educational settings.
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