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Towards the Transition to a Post-Carbon Society: The Crisis of Existing Business Models?
Abstract
Traditional strategic approaches based on competitive market environment analysis are increasingly challenged. In particular, the political momentum around global environmental issue (such as climate change) aspires to transform the traditional fossil-fuel based-economy into a low-carbon and sustainable world. Taking this into consideration, the authors of this chapter explore how existing businesses are envisioning the prospect of a low-carbon future into the elaboration of their strategies. This chapter provides a diagnosis of internal and external factors that will trigger incentives to reshape business models incorporating green considerations, on a basis of three sectors analysis (oil, car and outdoor sportswear industries). The authors are aiming at enlightening the way they conceive the transition and the challenges that remain for business transformations.
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