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Tourist Emotions in the Digital Age: Analysing Online Reviews Through Sentiment and Emotional Intelligence Algorithms

Tourist Emotions in the Digital Age: Analysing Online Reviews Through Sentiment and Emotional Intelligence Algorithms
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Author(s): Suraj Jaywant Yadav (D.Y. Patil Education Society, Kolhapur, India)
Copyright: 2026
Pages: 20
Source title: Harnessing Innovation for Personalized Tourism
Source Author(s)/Editor(s): Spyros Avdimiotis (International Hellenic University, Greece)
DOI: 10.4018/979-8-3373-2053-3.ch007

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Abstract

This study analyzes online tourist reviews using sentiment analysis and emotional intelligence algorithms to understand travelers' emotional responses. By examining reviews from multiple destinations, the research identifies key emotional patterns and sentiment trends, revealing how tourists express satisfaction and dissatisfaction digitally. The findings highlight the effectiveness of combining computational techniques with emotional insights to provide valuable information for enhancing tourism services and marketing strategies in the digital era.

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