Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis

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Author(s): Sajjad Ahmad Baig (National Textile University, Faisalabad, Pakistan), Abdul Ghaffar (National Textile University, Faisalabad, Pakistan)and Muhammad Khizar Hayat Naeem (Harbin Institute of Technology, China)
Copyright: 2024
Pages: 23
Source title: Supporting Environmental Stability Through Ecotourism
Source Author(s)/Editor(s): Muhammad Abrar (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Muhammad Asim Nawaz (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Faiqa Kiran (Lyallpur Business School, Government College University, Faisalabad, Pakistan)and Fahad Asmi (School of Business, Charles Sturt University, Bathurst, Australia)
DOI: 10.4018/979-8-3693-1030-4.ch001

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

The purpose of this chapter is to explore the underlying behaviors and motives that insist on a commitment to sustainable practices among tourists. Also, this study aims to suggest suitable methods and techniques for encouraging green practices among visitors. This study will provide stakeholders in the tourist sector with insight into useful information for educated decisions. The primary objective of this chapter is, with the help of theory of planned behavior (TPB) enhance understanding of the factors influencing tourists' participation in green tourism and provide insights on how to encourage sustainable tourism practices among tourists.

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Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis

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