The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Tourism Mobile Application Usability: The Case of iTicino
Abstract
Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.
Related Content
|
Aseela Al Harthi, Mohammad Soliman, Anam Palla.
© 2026.
28 pages.
|
|
Christoph Pachucki.
© 2026.
32 pages.
|
|
Nawel Chrouda, Mouna Damak Turki.
© 2026.
36 pages.
|
|
Mariana Taveira Gouveia, Bruno Barbosa Sousa, Cláudia Ribau.
© 2026.
22 pages.
|
|
Birendra Kishore Roy.
© 2026.
38 pages.
|
|
Aye Thiri Nyunt, Brij Kotak, Ravi Chauhan, Rituraj Jain, Kumar J. Parmar, Damodharan Palaniappan, T. Premavathi.
© 2026.
38 pages.
|
|
Muhammad Usman Tariq.
© 2026.
26 pages.
|
|
|