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Tourism E-Booking and ’E-Purchasing’: Changes in a 5-Year Period

Tourism E-Booking and ’E-Purchasing’: Changes in a 5-Year Period
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Author(s): Nataša Slak Valek (I-Shou University, Taiwan)and Eva Podovšovnik Axelsson (University of Primorska, Slovenia)
Copyright: 2013
Pages: 15
Source title: Cultural and Technological Influences on Global Business
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Ekaterina Turkina (HEC Montreal, Canada)and Nigel Williams (Bournemouth University, UK)
DOI: 10.4018/978-1-4666-3966-9.ch026

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Abstract

Information technology plays a significant role in tourism, but mainly as an informational tool. Ideally, the information search process on the Internet should try to encourage consumers to book and purchase travel services and products prior to leaving for their vacation, but cultural differences in booking on-line are found. The present study research problem is to understand the complex of e-booking and e-purchasing travel behaviors among Slovenes, since no research between Slovene tourists was done before. In details, the relationship between e-booking and paying travel accommodation and travel transportation on the Internet in the period of five years is investigated. The results show slow changes and an increase in booking and buying travel transportation, while booking and paying tourism accommodation gains greater interest during a five-year period.

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