A Theoretical Method of Measuring Virtual Community Health and the Health of their Operating Environment in a Business Setting

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Author(s): Brent Robertson (Sancor, Canada)
Copyright: 2011
Pages: 11
Source title: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Source Author(s)/Editor(s): Ben Kei Daniel (University of Saskatchewan, Canada)
DOI: 10.4018/978-1-60960-040-2.ch020

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

This chapter discusses how virtual communities are associated with business and describes how the communities support the overall business effort. The chapter then examines the ways that the execution of certain business processes – such as the ‘lessons learned process’ – can have a strong supporting role in maintaining the health of virtual communities. Quantitatively measuring key aspects of these business processes provides a strong indication of the health of virtual communities that are linked to the process. The chapter introduces a measurement by objectives system, describes how it can be used to assess the health of virtual communities and how this can be extrapolated to assess the supportive nature of the overall business environment the communities are operating in.

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A Theoretical Method of Measuring Virtual Community Health and the Health of their Operating Environment in a Business Setting

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