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The Value of Choices: A Business Model Approach to Value
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Author(s): Fabian Salum (Fundação Dom Cabral, Brazil & Pontifícia Universidade Católica de Minas Gerais, Brazil), Karina Garcia Coleta (Pontifícia Universidade Católica de Minas Gerais, Brazil & Fundação Dom Cabral, Brazil), Dalini Ferraz (Pontifícia Universidade Católica de Minas Gerais, Brazil)and Humberto Elias Garcia Lopes (Pontifícia Universidade Católica de Minas Gerais, Brazil)
Copyright: 2019
Pages: 28
Source title:
Handbook of Research on Business Models in Modern Competitive Scenarios
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede e Consultoria Ltda., Brazil), Liliane Carvalho Jamil (Independent Researcher, Brazil), Cláudio Roberto Magalhães Pessoa (FUMEC University, Brazil)and Werner Silveira (Philharmonic Orchestra of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-7265-7.ch009
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Abstract
Scholars and practitioners have proposed different frameworks to make business model representation easier. However, more information is still required to understand their applicability, especially concerning value perspective. This chapter focus on three of them: the Choices/Consequences, the RCOV, and the Business Model Canvas. This chapter (1) provides a comparative analysis; (2) discusses their design under the concept of value creation; (3) synthesises a new structure which contemplates their core elements, goes beyond their limitations and constitutes an alternative and useful tool. The new framework is called ‘(the) value of choice's (VoC). It points out – but is not limited to – the value offering architecture and enables strategic analysts to keep focus on a broad range of value outcomes: created value, appropriated value, generative value, and distributed value. The VoC is illustrated with a Brazilian tourism company's case.
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