Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Value and Scope of GIS in Marketing and Tourism Management

The Value and Scope of GIS in Marketing and Tourism Management
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Author(s): Mertcan Taşçıoğlu (Istanbul Medeniyet University, Turkey) and Dursun Yener (Istanbul Medeniyet University, Turkey)
Copyright: 2019
Pages: 18
Source title: Environmental Information Systems: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-7033-2.ch030


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Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.

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